OJ

The Reseller

You buy wholesale to sell retail. You need clean wholesale pricing, frictionless resale certificate processing, and fast access to the brands your customers are already asking for.

Built for how resellers actually operate

Most consumer sites hide real B2B economics. Here you get the full toolset once approved: clean wholesale tiers, checkout that respects your resale certificate, and buying power that scales with your volume.

  • Full buyer tools: lists, reorders, and order history built for repeat purchasing, not one off retail carts.
  • Bulk and case quantity paths with wholesale pricing gated to your approved account.
  • Tax exempt and resale flows designed to reduce back and forth with your finance team.
  • One relationship unlocks the vendor mix your customers already ask for, with less portal sprawl.
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Questions buyers ask before applying

Plain-language answers for search and answer engines—policies still finalize during onboarding.

What does a B2B wholesale platform give a reseller that consumer marketplaces do not?
You get pricing, packs, and checkout flows oriented to resale and commercial quantities—not consumer promotions that fight your margin. Resale certificate and tax exempt paths are treated as first-class steps instead of afterthoughts.
How should a reseller prepare before requesting access?
Have your business entity details ready, plus a valid resale certificate where your state requires it. If you already know the brands or categories you move fastest, include that context so onboarding can match you to the right catalog rules.
Can resellers reorder the same SKUs without re-entering everything each time?
Yes. The storefront is built around repeat B2B purchasing: order history, lists, and reorders are part of the buyer experience once your account is approved, so high-velocity SKUs stay a few clicks away.